Thursday, October 24, 2013

What Are Words For? -- Featuring Romance Couture Gowns and {{BSD Design Studio}}

Recently, the people behind the new store Romance Couture opened their store with the flourish that can only be matched by the lavishly appointed gowns they sell. I've never had a reason to wear such extravagant gowns in my world off line, but a girl can dream.

Featuring }RC{ Romance Couture Wraith Night (group gift)
Featuring {{BSD Design Studio}} Carpe Diem Brown Croco Black
Featuring Kyxe Shapes & Skins
- Dark Golden Sparkle Shadow
- Brown Diamonds
Featuring Chop Zuey Crux Invictus Women's Necklace
1. Poetic Color: Quicksilver
2. [elika]: Breathe
3. Gaeline: Fantasia
4. Deeses Skins: Loreen
5. Face Paint: Eye Liner
6. Kyxe Shapes & Skins: Apple Blossom with Gloss
7. Quentessencia: 17 Nails Square


In addition to opening their store, they've also introduced a new contest, one seeking the best representative to wear their items and represent their brand. I hope that the contest draws models in from all over the grid at all levels of experience.

Featuring }RC{ Romance Couture Wraith Night (group gift)
Featuring {{BSD Design Studio}} Carpe Diem Brown Croco Black
Featuring Kyxe Shapes & Skins
- Dark Golden Sparkle Shadow
- Brown Diamonds
Featuring Chop Zuey Crux Invictus Women's Necklace
1. Poetic Color: Quicksilver
2. [elika]: Breathe
3. Gaeline: Fantasia
4. Deeses Skins: Loreen
5. Face Paint: Eye Liner
6. Kyxe Shapes & Skins: Apple Blossom with Gloss
7. Quentessencia: 17 Nails Square


Sometimes new businesses in Second Life seem to have to work extra hard those first few days and weeks of existence, just to get noticed. People who might enjoy their garments choose not to buy right away because they want to see how the public in general responds to the new store.

Featuring }RC{ Romance Couture Ava Dress Rose
Featuring {{BSD Design Studio}} Carpe Diem Brown Croco Black
Featuring Kyxe Shapes & Skins
- Dark Golden Sparkle Shadow
- Brown Diamonds
1. Poetic Color: Quicksilver
2. [elika]: Breathe
3. Gaeline: Fantasia
4. Deeses Skins: Loreen
5. Face Paint: Eye Liner
6. Kyxe Shapes & Skins: Apple Blossom with Gloss
7. Quentessencia: 17 Nails Square
8. Jewelry by Jake: Valencia Set

Clever use of advertisement help any store at any stage. I know that in those early days, it's challenging to figure out what to do, how to best expose a brand, and all those choices seem a bit like a tidal wave that threatens to take down everything before you get started.

Featuring }RC{ Romance Couture Rea Red (Finesmith Bazaar)
Featuring {{BSD Design Studio}} Carpe Diem Brown Croco Black
Featuring Kyxe Shapes & Skins
- Dark Golden Sparkle Shadow
- Brown Diamonds
1. Poetic Color: Quicksilver
2. [elika]: Breathe
3. Gaeline: Fantasia
4. Deeses Skins: Loreen
5. Face Paint: Eye Liner
6. Kyxe Shapes & Skins: Apple Blossom with Gloss
7. Quentessencia: 17 Nails Square
8. Jewelry by Jake: Valencia Set
9. Demise of Flight Poses


Store blogs tell an item's story from the viewpoint of the designer. Between the photographs and the words shared, customers will choose to risk or not to risk buying something. It's the best time to get involved in any business, on or off line, because when you're new, you really cannot go backwards. The only direction then is forward.

Featuring }RC{ Romance Couture Rea Red (Finesmith Bazaar)
Featuring {{BSD Design Studio}} Carpe Diem Brown Croco Black
Featuring Kyxe Shapes & Skins
- Dark Golden Sparkle Shadow
- Brown Diamonds
1. Poetic Color: Quicksilver
2. [elika]: Breathe
3. Gaeline: Fantasia
4. Deeses Skins: Loreen
5. Face Paint: Eye Liner
6. Kyxe Shapes & Skins: Apple Blossom with Gloss
7. Quentessencia: 17 Nails Square
8. Jewelry by Jake: Valencia Set
9. Demise of Flight Poses

I think bloggers have become important to the overall mechanism of branding and advertising clothing. What are words for? when a blogger shares a designer on their blog? How do those words convey data, energy, and emotion? How do you feel after you've read the blog. Some bloggers are careful to keep their blog very professional and non-emotional. Others go in another direction. The designer has to find the right fit, and if they do, the words of the bloggers they choose should enhance their business.

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